The “Skewed” perspective

4th Linkshare Golden Links Awards Winners are…. (June 20th, 2007)

June 20, 2007 · 1 Comment

The 4th Linkshare Golden Links Award (June 20th, 2007)  is over and here are the results. I came back empty handed but I am sincerely happy for the winner in my category, Affiliate Fair Play (Kellie). Kellie, you owe me a beer as I was betting on you per our e-conversation :)  

Innovative Affiliate for the year
- StarStyle

Innovative Merchant for the year
- Gaiam

Best New Affiliate
- Discover Card

Best New Merchant
- ProFlowers

Merchant’s Choice Award
- Upromise

Affiliate’s Choice Award
- TigerDirect

International Merchant of the Year
- Boden

Best Performance Based Search Strategy
- Gardener’s Supply Company

Best Online Merchandising Campaign
- AMEX and Tiger

Best Intergrated Online-Offline Mktg
- Fubu and GSI Commerce

Best overall online distribution strategy
- Avon

Performance Marketing Most Vocal Advocate
- AFP

One thing that I would love to see more is for merchants to give affiliates more thanks and recognition. Of the 10 merchants and outsourced program management companies that went on the stage, only a handful mentioned.. “thank you (to all) affiliates” as they would not be standing there without any of their affiliates.

On a different note, I spoke to Jennifer and she pointed out that I was the only person that was nominated and the rest are companies. Never thought about it that way but I am always thankful to have great people around me.

Categories: Golden Links Awards · Linkshare Golden Links Award · linkshare awards